《瑞马跃新》五城联动共庆元旦 Auspicious Gallop

刚刚过去的元旦，一匹特别的“马”悄然踏入了成都、太原、金华、南宁等五座城市的核心商圈。这是我们“星火+”计划的作品《瑞马跃新》，这是一次将生肖文化与AIGC视觉结合，通过多地大屏联动呈现的全新尝试，也为元旦增添一份数字艺术的趣味。

 

Over the New Year holiday, we launched the project Auspicious Gallop across public displays in the commercial districts of five cities, including Chengdu, Taiyuan, Jinhua, and Nanning. Developed as part of the “Spark+” initiative, the installation uses AI-generated imagery to reinterpret traditional Chinese zodiac culture.

 

By synchronizing these visuals across multiple regions, the project presents a contemporary way to engage with heritage. It serves as an exploration of how digital art can be integrated into public spaces to mark cultural milestones.

当AI白马“跑”进公共视野

Reimagining the Symbol of the Horse

 

马，是活力与前程的象征。在2026马年元旦到来之际，以“天马降临”为叙事主线，将时代对“活力与光明”的期盼，转化为一匹踏云而至、金鬃飞扬的AI白马，为传统节日增添了一抹独特的数字艺术色彩。

 

The horse has always represented momentum and ambition. To mark the 2026 New Year, we developed a narrative titled “Heavenly Horse Descending,” featuring a digital white horse with a golden mane. Our aim was to take the optimism of the holiday and give it a modern, visual presence, reinterpreting traditional zodiac iconography through a digital lens.

 

 

我们将生肖文化、AIGC生产力相结合，并与金华世贸城市广场屏、太原五一广场屏、太原钟楼街屏、广西南宁中山屏 等多地伙伴合作进行多屏联动，让同一匹AI白马在元旦期间于各地标屏幕同步亮相，这不仅是一次内容播放，更是一次小小的实验：我们想看看，当分散的屏幕被同一个优质内容串联起来，能否能在线下吸引目光，在线上引发一些有趣的分享和讨论。事实上不少市民停下脚步抬头观看、拍照并在社交平台上自发进行宣传，这些都让我们确信，好的数字视觉内容，确实能为商业空间和城市地标带来实实在在的关注与人气。

 

We used AI to bring our zodiac designs to life on screens across Jinhua, Taiyuan, and Nanning. For us, this wasn't just about putting content on a screen; it was a confirmation of direction. We wanted to see if showing the same work across multiple different cities could get people talking, both in person and online.

 

The response was encouraging. People stopped to take photos and shared them on social media, creating the kind of natural interaction we were hoping for. It confirmed our belief that well-made digital art can genuinely change the energy of a public space and draw people in.

 

 

 

不止于AI：我们的两种内容准备

 Beyond AI: Two Directions for Future Content

 

《瑞马跃新》对我们而言，是一次从公共艺术创意概念到全国多屏完美落地的完整流程验证。通过高效的AIGC工作流，我们快速实现了从创意到近30秒高清动态影像的产出，并完美呈现。

 

基于这次经验，我们更加明确了未来内容创作的两个主要方向：一方面，继续深耕 AIGC创意，为合作伙伴提供高效、灵活的数字化视觉方案；另一方面，我们也已开启全新的真马实拍数字内容布局，将真实骏马的灵动与力量融入数字场景，相关内容将于新年之际上线，为品牌提供更具质感与生命力的表达选择。

 

我们期待与合作伙伴共同探索，从品牌专属视觉到联名活动等多种形式的合作，让技术更好地服务于具体的营销需求。

For us, Auspicious Gallop was the first time we brought a public art concept to life across a coordinated national network of screens. By using an AI-driven workflow, we were able to move from an initial idea to a finished 30-second animation with high efficiency.

This project has helped define our direction for future work. We are continuing to develop our AI capabilities to offer more adaptable visual solutions for our partners. At the same time, we’ve begun filming live-action horses to integrate into digital environments. We feel that capturing the actual movement and strength of a horse brings a level of vitality to the work that is difficult to achieve with software alone. These new visuals will be ready for the upcoming Lunar New Year.

Moving forward, we’re interested in exploring how these methods can be applied to brand-specific visuals and collaborative events, ensuring the technology serves both the creative and practical needs of our partners.

共执星火，缔造下一个年度爆款

 

从《瑞马跃新》的一次实践，到持续发展的“星火+”计划，我们始终在探索数字艺术连接文化、商业与公众的可能性。我们诚邀各大城市地标屏幕运营方及有意探索品牌新表达的伙伴与FLINT WALK携手，无论您是想打造具有话题性的城市视觉事件，还是希望为品牌注入文化内涵，我们都乐意分享我们的内容储备与技术经验，一同策划下一个让人印象深刻的创意。

 

新的一年已经开启，让我们携手，用创意点亮更多的屏幕。

 

星火已燃，前程共赴。

 

Future Directions: The Evolution of Spark+

Through Auspicious Gallop and the ongoing Spark+ initiative, we are continuing to explore how digital art can bridge the gap between culture, commerce, and the public. Moving forward, we are looking to partner with screen operators and brands that share an interest in redefining public visual space.

Whether the objective is a large-scale urban installation or a specific brand narrative, we are focused on applying our technical experience to new creative challenges. As we move into the new year, our priority is to bring more of these concepts to public screens across the country. As we move into the new year, we are focused on applying our technical experience to new creative challenges. 

Having established the Spark, our focus is now on igniting its presence across a wider range of public environments.