Bulgaria-based Studio Phormatik uses cutting edge technologies with a bold creative outlook in order to create incredible, immersive art experiences. The artist statement explains their process as such – “Developing concepts from scratch to building on existing solutions – we begin every project with creativity and innovation in mind. Storyboard, motion design, visual effects, and sound are our tools to create high-quality sights and compelling multimedia worlds. From ideation to execution, we take concepts and bring them to life using programming, interactive tools, virtual reality, augmented reality, you name it. Our shows offer new experiences and pioneering forms of entertainment. We use new technologies to break physical laws and amaze audiences.”
Their partnerships include Mercedes-Benz, Samsung, and Heineken among many other big names. They create versatile multimedia pieces across a variety of sizes. Apart from VR and AR, the studio’s impressive portfolio also includes art installations, 3D-mapping, stage design, interactive installations, and visual work of a large variety, which they typically present in incredibly vibrant imagery and videos. Studio Phormatik was founded just over a decade ago, and in its early days, was an art collective of young artists with different skill sets, who came from varied fields of expertise. This included stage and set designers, musicians, interactive programmers, motion and graphic designers, among others.
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