热血冻不住！Studio NOWHERE联合Nike打造一场城市雨夜的互动盛宴

为了让每个人都能摒弃借口，耐克带来了一场冬季运动，委托Studio NOWHERE在耐克旗舰店打造了一场城市雨夜的沉浸式互动体验。

Nike empowered everyone to banish excuse and brought on winter sports. An immersive interactive experience of a rainy city night was designed and developed by Studio NOWHERE at Nike flagship store. 

团队应用数字技术，利用高达十几米的竖面屏幕，在Center Court渲染出一场暴雨。地面屏幕与竖屏无缝衔接，雨水伴随着雷鸣闪电从高处落下，汇至地面，交互界面都被浸泡在水下。

With the highly digital technology applied, the team rendered a rainstorm by utilizing the shaft screen more than 10 meters high. There is a seamless connection between the ground LED screen and the shaft one. Accompanied by thunder and lightning, the rain fell from the height, forming a pool of water on the ground, which made the whole interface soak in the water.

 该体验运用踩点得分的机制。雨水的状态与体验者的脚步发生实时交互，踩在地面，水波平缓地漾开，水面像是被一股力量推着，突显耐克冬季运动鞋运用GORE-TEX材料高度拒水的特点；当踩踏得越急，雨势也越大。

The experience used the mechanism scoring by steps. The rain state interacted with the user’s feet in real time. The water gently undulated as if was being pushing away by a force when someone stepped on the ground. That accentuated water resistance, the feature of Nike winter sports shoes, coming from a material, called GORE-TEX. The faster the steps, the heavier rain. 

体验者完成每一个得分点时，现场将倏然出现热力扩散的动画，点燃球场。屏幕乃至整个空间，由冷色调变成暖色调。在这项互动体验中，人们得以继续运动，他们对运动的热情是冻不住的，冬季不再是一个借口。

As the user finished each point, an animation of thermal diffusion would be suddenly created in the scene, igniting the court up. The color of screen and even the whole space, turns a cool tone to a warm tone. People were here continuing to play sports and their blood of loving sports won’t be freeze. Winter is no longer an excuse.

CLIENT: NIKE  /  DATE: 18.11.2019  /  INTERACTIVE EXPERIENCE  /

客户: NIKE  互动体验

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